Average CTR Over 60 Days: 0.74%
Ad with the highest CTR: over 8.33%.
Ad with the next highest CTR: over 6.5% (Note: Industry Average CTR for B2B is ~0.46%)
+77% increase in impressions
-17% decrease in CPC
-18% decrease in CPC
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
120 × 600 Skyscraper
160 × 600 Wide skyscraper
468 × 60 Banner
728 × 90 Leaderboard
What started as an instructional brochure, morphed into the creation of a mobile android application.
Interactive campaign celebrating North Carolina’s 2010 Smoke-Free Restaurants and Bars Law.
